Sweetgreen's business moves fast. New menu launches, restaurant openings, seasonal promos, loyalty pushes, lifestyle moments, influencer activations, and real-time cultural opportunities all need to work hard across paid, often at the same time. Sweetgreen didn't need a campaign-by-campaign vendor. They needed a paid creative engine.
We built that engine across strategy, paid creative, media, and influencer, developing content around the real reasons people choose Sweetgreen and connecting every asset to a broader learning agenda. Influencer became part of the engine rather than a separate tactic, from always-on lifestyle storytelling to real-time moments.
