We’re not a hospitality brand because of who we work with. We’re a hospitality brand because of how we make people feel.

Our Story

Founded in New York by Rachel Brandt and Madeline Meade, with Sweetgreen as our first client and one clear idea: build a modern agency that moves at the speed and volume social demands, without compromising craft or care. A few years in, we're a team of ~50 working with brands like Starbucks, Marriott, and Little Spoon. The ambition hasn't changed: to redefine what a modern agency looks like. Fast and thoughtful, data-driven and guided by humanity, ambitious and grounded in care.

Female-Founded,
On Purpose

CTC is one of the roughly 1% of agencies owned by women, and we're WBENC-certified. We're building the workplace we wished existed when we were coming up: mentorship-forward, flexible, and creatively empowering.

Our Values

The same four values guide how we show up for our clients, our audiences, and each other:

01
Act like owners

We are passionate self-starters with high energy, big dreams, hunger to win, and tenacity to see it through.

02
Passionate about social

We’re on top of the trends, know what’s happening in the landscape and LOVE to be the first.  We test, learn and iterate knowing that great work is never done and the only constant is change.

03
Prioritize relationships

We collaborate well with others, take care of those around us, communicate clearly and effectively, and value the importance of great relationships, made over time, to build great work and great careers.

04
Accountable to results

We know how to manage our own emotions, prioritize, and organize with attention to detail and follow through.  We adapt to change easily and are comfortable driving pivots to achieve the best results.

The best seat in the house is only as good as the people around the table
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