For International Women's Day, Stripes Beauty wanted to spark a conversation around a life stage culture still avoids: perimenopause and menopause. Periods are openly discussed now; what comes next is still met with silence and confusion, even though 9 in 10 women never learn about menopause.
We turned that silence into the campaign idea: after the period shouldn't be a question mark. Built around Naomi Watts' own story and a stark visual comparison between how culture treats periods versus menopause, it came to life across social, CTV, and web with bold key art and a hero film made to educate, validate, and move the brand into a more confident chapter.
