ResortPass lets people book luxury day passes at hotels and resorts. With no new video content to work from, the challenge was driving bookings on paid social using only what was available, while making a few hours away feel as magnetic as a full vacation.
We leaned into relatable UGC and creator-driven footage, building vignettes of everyday escape, because the desire to get away, even for a few hours on any given day, is what makes ResortPass magical. We tested across content type, unit type, destination, and narrative, delivering multiple assets per concept and iterating on biweekly performance to build a per-platform, per-audience social playbook.
